BlueCross BlueShield - “Complex”

The variety of Medicare options for people over 65 is daunting. BlueCross BlueShield needed a way to explain that there is a simpler way, a place that helps you choose the right path. Teaming up with hyconnect again allowed us to use a strict color palette and clean visuals to pull the viewer down a hall of choices to a door that has the answer.

After a few rounds of treatments, we settled on a textured watercolor paper look and began rebuilding the elements in C4D and After Effects. Below are some of our final storyboards as well as a few early style frames that didn’t make the final cut.